![]() ![]() Fuller-busted folks (DD thru GG cups) can find a very similar design from Katherine Hamilton right now. (That season apparently had a lot of bangers.) Though this set was later available in black and pink, neither is quite so striking as the red. Released in several different colorways, I believe my favorite has to be the red incarnation from A/W 2013. Let's continue our trip down memory lane with Agent Provocateur's 'Zuri' collection. Obviously, that doesn't help me at all, nor does the fact that the few gowns I find on sites like eBay are usually too small, too expensive, or both. Several years later, I suddenly really liked it. I knew I kind of liked it when it came out. You don't always know when a piece will become your metaphorical 'white whale,' and the Fleura Dressing Gown from the A/W 2013 collection is exactly one of the pieces. Even typing this makes me sigh with longing. Somewhere between Dior's New look, and a vampire CEO, the Thora dress titillates in all the best ways with impeccable tailoring and a corset-laced back. Released in 2011, this is the Agent Provocateur dress to end all dresses. ![]() ![]() When I tell you I am vexed that I don't own this, please believe me. I believe we can all use a bit of pretty right now. And, if you happen to be reading this during the height of the COVID-19 pandemic, I just want to share some pretty things. For that reason, a good many sets have crossed my path yet remain in permanent exile from my wardrobe, fated to endlessly frustrating searches on eBay, Depop, Poshmark and any other resale platform that offers even a glimmer of hope.īecause misery truly does love company, I thought I'd share those pieces with you so we might grieve and mourn together. Instead, I am a regular woman with a regular budget which does not include very much Agent Provocateur. UK retailer Marks and Spencer has already opened an exclusive store to sell lingerie and innerwear in Mumbai.ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp.Agent Provocateur's Lorna Bra Set in Brown w/ Pink Trim.a soon-to-be addition to the wishlist since I can't afford it.Īlas, I am not a sophisticated woman of the world. “The category is quite competitive, so we plan to focus on niche category, like products f or expecting mothers,” he said. “I feel when Indian women are paying copious amount of money to buy handbags, etc, they should be willing to pay a premium for lingerie too, something so personal,” said the person who did not want to be identified given the confidentiality nature of his negotiations with the British lingerie brand.ĭLF Brands too is in talks with an international brand and its CEO Deepak Agarwal said an announcement will be made in 2-3 months. “We are not even looking for funding right now, but still there is so much interest being shown by investors,” Behal said.Īnother Mumbai-based entrepreneur said he has already held a few rounds of talks with Agent Provocateur to sell its products in India, at an entry level price point of Rs10,000. The Mumbai-based start-up is confident of raising $10 million in its next round of funding, which might happen next year. “Lingerie is an indulgence like chocolates,” said Karan Behal, founder of, an online lingerie retail start-up, which raised $3 million since 2012 from Indian Angel Network, Harvard Business School Alumni Angels India and Orios Venture Partners. Women's wear accounts for 61% of the total innerwear market. Technopak has estimated the innerwear market in India (organised and unorganised) at Rs17,750 crore and expected it to grow three times in 10 years. “Increasing share of western wear in the women’s wardrobe, the trend of occasion and outfit-based innerwear and the growing awareness and desire to indulge in branded intimate apparel is expected to continue driving the growth of the lingerie subcategory,” said Amit Gugnani, senior vice president at Technopak Consultancy. Also, experts said, lingerie is seen as a reflection of social change and an agent for women empowerment. They are now able to and willing to spend money on the objects of their desire. What is powering this segment is the increasing financial independence of women in India. The buying experience too has improved in recent years with many retailers employing skilled sales staff to help buyers make the right choices, said Jaiman, 22, who hails from Jaipur. ![]()
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